“To write or not to write?” –That is not the question. If you are a writer at heart, you are going to write. The questions are: “What?” and “For whom?” If you write with only yourself in mind, you will likely receive rejection letters. You need a different approach, one that is aimed toward a particular audience.
When writing about products you’re selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it’s worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.
Consider paying others to do your article marketing once you’re off to a good start. This makes it possible to market in volume. Services like Amazon Mechanical Turk make it easy to commission thousands of high quality articles and have them done within a matter of days. Just remember to pre-qualify your workers, or else you’ll be drowned in spam.
Join the blogging community to improve your blog’s impact. A blog used for internet marketing purposes is only as successful as its traffic lets it be. To encourage increased blog readership, follow blogs that discuss the same subjects yours does. Comment on those blogs, with insightful, valuable information and link to your own blog. This can encourage other bloggers and their readers to visit you.
Make your titles meaningful to the readers. You should always include the main point of the article in the title so that your reader knows what to expect and can make the choice of whether they want to read it or not. Attention spans are short so make sure to catch them in the beginning.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
Read as much as you can; it will positively impact your writing. When you read, you increase your levels of comprehension, letting you write much more smoothly. If you keep reading new materials, you will increase your writing skills. The topic doesn’t matter as much as the quality and quantity of what you read.
Be very careful when listening to people that claim to be experts on article marketing. Because these people primarily earn their living by teaching article marketing to others, they probably aren’t running an article marketing business themselves. Even so, it doesn’t mean they lack knowledge and you can most likely learn something. You just shouldn’t completely take them on their word. Be skeptical.
By adding pictures that are relevant to the article one can provide an eye catching addition the the article to increase its marketing potential. However one needs to be sure that the picture does not make up the content but simply supplement the existing article content so the information is still there.
After you begin generating revenue from article marketing, think about paying for your content. It saves a lot of time, especially since you will probably need multiple articles at once. It is also relatively inexpensive if you know where to look. Search online to find websites that offer these services.
Now that you have sorted out the kind of publications for which you will write articles, you are ready for a fresh start. You have an image of the reader for whom you are writing. You may still receive rejection letters, but you should also receive some acceptances.