Did you know that socializing with your audience can help you grow your business? As technology improves, the way that we communicate is continually changing. More and more people are using social media sites, especially Facebook, to communicate not only with friends and family, but with other people in their lives. You can take advantage of this and use this site to market your business.
Try very hard to make your Facebook page more unique and memorable than others. You can make a colorful or photo-heavy page. Pages with images are more attractive to your Facebook fans than just plain text.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
Interact with your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience must feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Make sure to give someone incentive if they “like” your page. You can garner lots of attention via “likes.” You may want to offer a free giveaway to those who like your page. It could also be something like a sweepstakes. Making it lucrative can work well for you.
Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
Have your fans participate in decisions about your company. Folks like feeling as though they are part of the process. Empowering them to make decisions is a great way to involve your community. Ask them what sort of topics they would like to read about on your blog, for instance.
Facebook is a great site. You can talk with friends, family members, and even your customers. Take advantage of the opportunity to communicate with the world around you and use this site to grow your business and share what you have to offer. Use the tips here and watch your business grow.