If your business is not yet using email as a central part of its marketing strategy, you are missing out on one of the most effective forms of marketing there is. Email lets you reach a wide audience of potential customers for very little cost. Read the following article to learn more.
Only send your emails to clients and people that you know. If you mail unknown recipients, your email may be perceived as spam. They won’t know who you are, and they won’t care what you’re selling. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.
Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
Don’t use a lot of graphics in the emails that you send. Some email servers block graphics, so avoid graphics to get your message across more effectively. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Make sure you are working off of a clean list. This keeps the time you spend directed towards targeted customers. Targeting the wrong customers will not help you, and a clean list can get you to more of the right customers much faster. Clean up your list, and get to the right customers!
Use active and passive forms of feedback to improve your email-based campaigns. Readers should be asked to provide suggestions and opinions when offering active feedback. Passive feedback is more subtle and even invisible to the reader. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
Don’t use images for important information in email marketing. Many email clients don’t display images to help keep viruses and malware off their users’ computers. If the images do not display automatically, you messages can be unreadable. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
The more you learn about email marketing, the more you should realize just how effective a marketing technique it can be. Once you start using email to promote your business, you will never turn back.
Just remember the techniques you have learned from this article, and your marketing campaign will yield great results.