Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.
Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.
If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. By placing this button on top of each post, it becomes simple for your readers to easily share this blog through Twitter. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing. Also, make sure your title is relevant to your business or the product that you are selling.
Without being too intrusive, have regular interaction with your clientele. Comment on their blogs and social media statuses, if you think that to be appropriate. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
Put buttons for your social media accounts every place you can think of, and consider using RSS feeds too. It has to appear on the company blog, website, email signature and all communications that you make online. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.
Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.
Take a look at the games offered on Facebook. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. Facebook’s games have proven invaluable for some popular brands, especially when they go viral. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.
Set up a Twitter account to automatically send out each of your blog updates. For more exposure, link to active bloggers who may feel inclined to reciprocate with a link from their site to yours. You will be helping out fellow bloggers, as well as gaining happy readers from the informative content.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.